Valvoline Named the ‘Official Motor Oil’ of MotorTrend Group and Presenting Sponsor of the All-New Prime Gear The united states

LEXINGTON, Ky. and LOS ANGELES, July 13, 2020 /PRNewswire/ — Valvoline Inc. (NYSE: VVV), a leading around the globe provider of premium branded lubricants and automotive products and services, and MotorTrend Group, the premier automotive media organization in the globe, currently declared a 2020 partnership in which Valvoline will provide as the “Official Motor Oil” of MotorTrend Group’s electronic and print platforms, and the presenting sponsor of the all-new U.S. structure of Top rated Gear America.

As aspect of this one of a kind alignment, Valvoline will get publicity across MotorTrend’s various platforms, such as internet site badging, multiple media placements and additional articles and advertising alignments to be introduced in the coming months. Valvoline will also provide as presenting sponsor of Prime Gear America, hosted by Dax Shepard, Rob Corddry, and Jethro Bovingdon, which will be introduced afterwards this yr on the MotorTrend App, the only membership streaming support committed fully to the motoring earth.

The companies’ collective automotive heritages – Valvoline with 150 yrs and MotorTrend with 70 a long time – led to a natural alignment that will reach D.I.Y. people throughout America, and the special, engaging content the two models generate skews to concentrating on male car lovers among 18 and 34 a long time outdated. The partnership is also a important element of Valvoline’s “Original Motor Oil Marketing campaign,” launched June 22.

“MotorTrend has performed a significant position in defining vehicle tradition in America and continues to be a reliable resource of information for buyers,” claimed Heidi Matheys, Valvoline main marketing and advertising officer. “We are excited to align ourselves with a heritage brand as we launch our Authentic Motor Oil campaign, which celebrates Valvoline’s purpose as the 1st U.S. trademarked motor oil brand.”

“We are incredibly happy to welcome Valvoline, a pioneering world-wide brand that has a storied heritage of offering the optimum high-quality goods to individuals, as the ‘Official Motor Oil’ of MotorTrend Group’s electronic & print platforms and the presenting sponsor for the all-new Top rated Gear The us,” claimed Alex Wellen, world wide president and common supervisor of MotorTrend Team. “Valvoline shares our passion and eyesight to interact and link admirers with premium automotive experiences.”

In addition to the MotorTrend Team partnership, Valvoline’s Original Motor Oil model marketing campaign – which capabilities a modern-day interpretation of Valvoline’s most-regarded brand from the late 1960s and early 1970s – consists of activations by using linked Television, social media, electronic adverts, model influencers and a marketing campaign internet site.

About MotorTrend Group 
MotorTrend Team, a Discovery organization, is the greatest automotive media enterprise in the globe, bringing collectively Discovery’s rapid-escalating MotorTrend Television set, formerly Velocity, and a large automotive electronic, direct-to-shopper, social, and are living celebration portfolio, including MOTORTREND, Incredibly hot ROD, ROADKILL, Auto, and far more than 20 other business-major manufacturers. With a every month viewers of 26 million across web, Tv, and print, and 110 million social followers, culminating in 2 billion every month content views across all platforms, the enterprise encompasses television’s #1 community for automotive superfans, a foremost automotive YouTube Channel, and the MotorTrend App, the only car-committed subscription video clip-on-demand from customers provider. MotorTrend serves to embrace, entertain, and empower the motoring world.

About Valvoline™
Valvoline Inc. (NYSE: VVV) is a leading around the world marketer and supplier of quality branded lubricants and automotive providers, with product sales in more than 140 nations. Founded in 1866, the company’s heritage spans extra than 150 decades, throughout which time it has made highly effective brand recognition throughout multiple products and services channels. Valvoline ranks as the No. 3 passenger car motor oil brand name in the Diy market place by quantity. It operates and franchises roughly 1,400 speedy-lube spots, and it is the No. 2 chain by range of outlets in the United States below the Valvoline Prompt Oil AlterSM brand name and the No. 3 chain by number of retailers in Canada underneath the Valvoline Terrific Canadian Oil Transform manufacturer. It also markets Valvoline lubricants and automotive chemicals, such as the Valvoline Significant Mileage with MaxLife technological know-how motor oil for engines around 75,000 miles Valvoline Advanced Full Artificial motor oil Valvoline Quality Blue™ hefty-responsibility motor oil Valvoline Multi-Car Automatic Transmission Fluid and Zerex™ antifreeze. To learn extra, pay a visit to

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