WHY IT Matters: With no a lot more automobiles to market in addition to the Mustang, Ford needs its SUV and truck attempts to crush it by being both good and abundant. A Bronco pickup, even with overlapping heavily with the Ranger—on which the Bronco is centered, anyway—is meant to be additive somewhat than redundant, supplying consumers a a lot more elegant midsize truck possibility. You can bet Ford would not complain about the additional gains this absolutely pricier product will rake in, possibly. And lest you believe Ford is cravenly chasing money, maintain in brain the authentic Bronco was provided as a (little) pickup, so you can find precedent.
Platform AND POWERTRAIN: There is no surprise listed here. The Bronco pickup truck is envisioned to share the following-era Ranger’s frame and underpinnings, albeit beefed up to match its assure of increased off-street functionality. Appear for the identical 2.3-liter turbocharged I-4 and 2.7-liter twin-turbo V-6 engine alternatives supplied in the Bronco SUV, as well as that rig’s 10-pace automated transmission and—fingers crossed—seven-pace guide gearbox.
Estimated Price tag: Jeep’s Gladiator commences at more than $35,000—rich for a midsize pickup, notably a single missing energy windows, doorway locks, mirrors, or even a stable roof. This sort of is the “enjoyable tax” for a truck with conventional 4-wheel generate and the iconic Wrangler’s feeling of experience. The Ford Bronco pickup, like the SUV version, will in all probability a bit undercut the Jeep’s selling price and appear common with more functions. Even so, that’ll spot the Bronco truck’s MSRP countless numbers higher than a identical Ranger’s.
Predicted ON-SALE Day: 2024
