June 30, 2022

Alice-in-chains

Automotive forever

FAW-Audi becomes title sponsor for LPL’s Weibo Gaming

FAW-Audi is now a title sponsor for the LPL’s Weibo Gaming group.FAW-Audi

Chinese League of Legends Professional League (LPL) team Weibo Gaming (WBG) announced Tuesday that it signed a title sponsorship deal with car brand name FAW-Audi. WBG has rebranded to WBG FAW-Audi, and Audi’s classic “four rings” emblem has been featured on the still left chest of WBG’s group jersey. Money conditions of the deal were not disclosed.

FAW-Audi is a subsidiary brand of FAW-Volkswagen Automotive Co., Ltd, a significant-scale joint venture amongst China Faw Group Corp., German Volkswagen AG, Audi AG, and Volkswagen (China) Financial commitment Co., Ltd. This is the 2nd time that FAW-Audi has sponsored an LPL group. Just before the League of Legends Entire world Championship 2020, the model signed a sponsorship offer with another LPL workforce, Major Esports (TES).

WBG is a important esports house for China’s greatest social media system, Weibo (the Chinese equivalent of Twitter). In November, Weibo obtained the LPL workforce Suning Gaming (SN) and a franchise slot from Chinese e-commerce giant Suning, just one of the greatest esports acquisitions in 2021. Although the FAW-Audi deal only capabilities the WBG LPL group, WBG also has competed in PUBG, Honor of Kings, and Peacekeeper Elite in China. Most importantly, it has prospective affect on social media Weibo, which could possibly be a person of the secondary factors that FAW Audi undertook this partnership.

Aside from WBG, 7 of the LPL’s 17 groups have automotive sponsorships: Invictus Gaming (IG), FunPlus Phoenix (FPX), Royal In no way Give Up (RNG), Bilibili Gaming (BLG), Edward Gaming (EDG), TES and Victory 5 (V5) are sponsored by Chevrolet, BMW, Mercedes-Benz, Morris Garages, Hycan, FAW-Audi and BYD Vehicle.