June 30, 2022


Automotive forever

Ken Bruce remains most popular UK radio host as mid-morning trend prevails | Radio

Ken Bruce has retained his title as the most listened-to radio presenter in the British isles, as the Radio 2 host continues the pattern of mid-morning programmes attracting a lot more listeners than breakfast demonstrates.

The pre-lunchtime 10am slot was typically observed as a radio backwater, as mocked by Steve Coogan’s Alan Partridge presenting a present named Mid Early morning Issues. By contrast, the breakfast show tended to be the most important exhibit on any station’s lineup, with men and women tuning in as they got prepared for get the job done, headed to college or drove their motor vehicle.

A long time of altering listening patterns, exacerbated by the pandemic, have now upended the position quo on quite a few stations, in accordance to the most current Rajar listening figures, which include the initial three months of 2022.

Bruce captivated 8.4 million listeners a week, beating the 7.4 million people today who tuned in to Zoë Ball’s breakfast show. Other mid-morning exhibits that are achieving extra men and women than their station’s breakfast programmes include those of LBC’s James O’Brien, TimesRadio’s Matt Chorley and Traditional FM’s Alexander Armstrong, according to assessment by the audio consultancy Hallett Arendt.

The sample is not common – Radio 4’s Right now programme carries on to outperform the relaxation of the station’s output with 6.5 million listeners a 7 days, whilst Heart’s Jamie Theakston and Amanda Holden host the most important professional breakfast display in the Uk with 3.9 million listeners. But it does recommend a broader change in listening patterns that is forcing radio schedulers to rethink when they deploy their greatest names.

BBC 6 Audio also celebrated its 20th yr on air by attracting a record viewers of 2.8 million listeners.

There is even more proof that wise speakers – this kind of as Amazon’s Alexa – are progressively changing standalone radio sets in people’s properties. The gadgets, which only took off in recognition in the past couple many years, by now account for about 10% of all radio listening in the Uk. They pose a obstacle for recognized radio stations as listeners are prompted to pick a station each individual time they convert on, instead than leaving a radio continuously tuned to the identical outlet.

In other places, the continuing growth in speech radio and political debate has benefited Rupert Murdoch’s TimesRadio, which grew its viewers by 40% to 703,000 listeners a week.

TalkRadio, its lifestyle war-loving sister radio station, also hit a file audience figure of 650,000 listeners – creating considerably delight between some of the station’s staff members, who explained they have grown the viewers about numerous years whilst manufacturing demonstrates on a restricted budget. They as opposed the station’s significant listening figures to the weak viewing figures of the channel’s talkTV offshoot, the significant-price range tv exhibit fronted by Piers Morgan.

Both equally speech outlets remain significantly driving LBC, owned by the media enterprise International, which has a countrywide audience of 3.5 million listeners a week and carries on to draw in listeners with its opinionated hosts.

The rightwing current affairs tv channel GB News has also begun broadcasting its audio feed as a national radio station. It managed to appeal to 239,000 individuals a 7 days.