(SEOUL) March 29, 2022 – Kia has gained a further 2022 Pink Dot Award for its ‘EV6 Unplugged Ground’ model cultural area in Seongsu, Seoul. The ground breaking elaborate, exactly where persons can working experience the award-successful EV6 in fun and imaginative approaches, picked up the prestigious ‘Best of the Best’ title in Purple Dot’s ‘Interior Architecture and Inside Design’ category.
With ‘EV6 Unplugged Ground’, Kia desired to make a statement about its refreshed manufacturer and initial focused electric car, and generate a purchaser space like no other. From practical experience zones to exam drives and expert products advice, the sophisticated immerses people in the long term of mobility inside of a single of Seoul’s most preferred districts, Seongsu. Previously an industrial neighborhood, Seongsu has emerged into a common hub of creativity and style in recent a long time, and is affectionately recognised domestically as the ‘Brooklyn of Korea’.
“The intent of ‘EV6 Unplugged Ground’ was to express a concept about a new existence – recycling, sustainability, long run mobility and electric automobiles. We selected Seongsu as it was a neighborhood that has also been ‘reborn’, a great deal like the Kia manufacturer,” stated Ji-Min Kim, Head of Korea Business enterprise Tactic Team at Kia. “For this place to acquire recognition from prestigious style gurus at Pink Dot is a huge improve for everyone at Kia.”