New ads highlight AutoNation’s employees

The nation’s major new-car or truck retailer is commencing a multimillion-greenback “Go Be Good” promoting campaign that it claims coincides with an staff retention and recruitment exertion.

Car retail giant AutoNation Inc. stated on Tuesday that it was launching the marketing campaign, that includes its workers, on tv stations together with ESPN, CNBC and NBC in advance of the Indianapolis 500 race on Sunday. AutoNation is a sponsor of Indy 500 driver Helio Castroneves, who is searching for a file fifth Indy 500 acquire. The race airs Sunday on NBC.

The campaign, which also will show up in radio, print, on the internet and in social media, was made by AutoNation, I Imagine Studios and Zimmerman Marketing.

Marc Cannon, AutoNation’s main consumer expertise officer, in an e mail to Automotive News, did not specify how a lot of tens of millions of dollars the retailer options to devote on the campaign.

Cannon said the adverts highlight AutoNation staff members, “the folks who make us a good location to buy, promote or provider a automobile.”

AutoNation’s jobs page on Wednesday showed 1,263 success for positions ranging from revenue affiliate, finance and insurance coverage supervisor to porter, cashier and assistance adviser at destinations throughout the nation.

“We are often wanting to include talented, pushed people to our corporation,” Cannon explained in the email. “As we carry on to build our small business, we want to create with the finest from all above the region.”

AutoNation, of Fort Lauderdale, Fla., ranks No. 1 on Automotive Information‘ list of the top 150 dealership groups based in the U.S., retailing 262,403 new cars in 2021.