Multi-Year, Very first-of-its-sort Offer Underscores Regional Dealerships’ Motivation to Sustainable Transportation and Advancement of Soccer Across Southern California
LOS ANGELES–(Organization WIRE)–Five-time MLS Cup champion, the LA Galaxy, and their house stadium, Dignity Wellness Athletics Park (DHSP), have released a extensive internet marketing partnership with Volkswagen. The multiyear settlement, brokered by AEG World wide Partnerships, strategically aligns the brands and establishes Volkswagen as the distinctive automotive companion of the LA Galaxy and DHSP as nicely as a Founding Lover of DHSP.
The new relationship will present the area Volkswagen dealerships with an improved connection to passionate sports activities and leisure enthusiasts across Southern California, even though raising brand awareness. In addition, the associates will use the dynamic new relationship to emphasize a shared dedication to the development of soccer and environmental sustainability across the area. The deal marks the to start with automotive brand to at the same time companion with both of those the LA Galaxy and DHSP as effectively as the initial-at any time experienced sporting activities partnership for Volkswagen in Southern California.
“We are psyched to carry Volkswagen’s enthusiasm of soccer to the local stage with our LA Galaxy partnership. We search forward to engaging with the fans and local community during the time,” reported Dave Lueders, vice president, Western Area – Volkswagen of The united states, Inc.
As a Founding Partner of DHSP, a quality and category exclusive designation, Volkswagen will obtain premium indoor and out of doors signage in and all over DHSP, which include logo rotation on the scoreboard throughout all publicly ticketed situations, rotational publicity throughout the stadium’s 405 and 91 freeway marquees the place other Founding Associates are recognized, as well as popular concourse, fascia, and principal driveway signage. Volkswagen will also advantage from more digital publicity on the venue’s Legends Plaza media board, found outside the house the stadium gates.
“Dignity Wellbeing Sports Park is one of the most sustainable soccer stadiums in the environment with a long-standing custom of conserving power and drinking water, recycling, obtaining environmentally preferable solutions, and aiding increase recognition of environmental challenges,” said Katie Pandolfo, standard supervisor of Dignity Health and fitness Sports activities Park. “Volkswagen mirrors our ongoing motivation to environmental sustainability, and this partnership will support us make an even bigger beneficial impact on our operate in this region each at our location as very well as throughout the larger Southern California place.”
As the distinctive automotive associate of the LA Galaxy, Volkswagen will engage supporters as a title night sponsor of a person standard season household match for every 12 months at DHSP, a important highlight of the settlement. With its title night time match, the initially of which will consider spot on Saturday, March 19, 2022, Volkswagen will deliver its model to life with many surprise and delight activations for Galaxy followers like giveaways and much more. Volkswagen will also be thoroughly built-in into all applicable advertising components for its title night match like electronic advert strategies, enhanced Tv exposure, radio mentions LED promotions and a lot more.
“We are honored to spouse with Volkswagen as they get started their very first-ever professional sports activities partnership in the Southern California market place,” explained LA Galaxy President Chris Klein. “The Galaxy and Volkswagen are dedicated to the expansion of soccer throughout Southern California and this partnership will emphasize that commitment in our community.”
In addition to its title match, Volkswagen will enjoy in-game branding things and exposure which include a digital scoreboard commercial characteristic and graphic, LED stadium ribbon board signage as effectively as Tv set-visible LED and static field board signage in the course of all LA Galaxy’s locally broadcasted standard time dwelling online games at DHSP. Volkswagen, the LA Galaxy and DHSP will also collaborate on a selection of digital advertising and marketing strategies throughout LA Galaxy’s owned and operated media channels as effectively as promotional content and professional spots just before, through and just after the club’s locally broadcast matches.
The LA Galaxy time is always a hugely anticipated event on the Los Angeles sporting calendar and this partnership offers Volkswagen with a considerable opportunity to introduce passionate sporting activities and Galaxy admirers in specific to its most current automobiles, though simultaneously bringing recognition to the importance of sustainable transportation. By 2050 Volkswagen’s functions and vehicles in the United States hope to be carbon neutral, with its increasing lineup of electric motor vehicles (EVs) helping to make this doable. Globally, the producer ideas to sell approximately 22 million electric powered cars (EVs) by 2028 – spreading that exhilaration of e-mobility all about the entire world. Furthermore, Volkswagen strategies to recycle up to 97 p.c of all the raw resources utilised in the battery packs driving its approaching EVs.
As the official automotive spouse of the LA Galaxy and Founding Husband or wife of DHSP, Volkswagen will have an energetic presence equally on and off the subject at each and every LA Galaxy household recreation throughout the season as properly as prominent branding and car or truck displays across the stadium yr-spherical. Inside the north-east entrance of DHSP, Volkswagen will have the all-electric powered Volkswagen ID.4 SUV permanently on display for company to perspective at all stadium activities together with additional temporary vehicle shows and activations outdoors of the entrance gates of DHSP for the duration of several standard season MLS home online games.
The 2023 Volkswagen ID.4 SUV will be assembled in the U.S.A. at Volkswagen’s assembly plant in Chattanooga, Tennessee. The Chattanooga plant’s generation employs 100 per cent renewable electricity and is 1 of the most environmentally welcoming automotive sites in the United States. At the moment, the Chattanooga plant assembles the Volkswagen Atlas and Atlas Cross Sport, and setting up later on this year, will provide as Volkswagen’s North American foundation for electric powered car or truck assembly.
“We are proud to welcome Volkswagen to our spouse and children of associates,” said Josh Veilleux, senior vice president, AEG World wide Partnerships. “Rashid Dadashi on the AEG World-wide Partnerships staff did a incredible task bringing this option to lifetime, and right from the commencing we understood this partnership was likely to be a organic healthy. Volkswagen shares our passion and commitment to the atmosphere as properly as the area communities we both equally serve across Southern California. We glimpse ahead to highlighting sustainable transportation possibilities by way of our romance and bringing ground breaking new match-day ordeals to our lovers.”
This arrangement builds on Volkswagen of America’s partnership with the U.S. Soccer Federation and underscores its ongoing dedication to the growth of the activity. As the presenting associate of U.S. Soccer for the final a few a long time, Volkswagen of America has supported U.S. Soccer in its mission to develop into the leading activity in the United States via amplified visibility, participant and coach improvement, and improved fan engagement across the country. With this partnership, Volkswagen expands the company’s overall expense in the activity throughout Southern California, a person of the quickest-increasing sports activities marketplaces in the state.
Volkswagen of America, Inc. is an working unit of Volkswagen Team of The united states, which is a subsidiary of Volkswagen AG. Headquartered in Herndon, Virginia, Volkswagen Team of America’s operations in the United States include research and improvement, parts and car processing, areas distribution centers, sales, marketing and advertising and assistance offices, fiscal assistance centers, and a condition-of-the-art assembly facility in Chattanooga, Tennessee. The Volkswagen Group is just one of the world’s biggest producers of passenger autos and Europe’s major automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Activity, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Passat, Taos, and Tiguan motor vehicles by more than 600 independent U.S. dealers. Stop by Volkswagen on the web at www.vw.com or media.vw.com to master a lot more.
Headquartered in Los Angeles, California, AEG is the world’s main sports activities and dwell amusement corporation. The business operates in the next business enterprise segments: Services, which by its affiliation with ASM International, owns, manages or consults with much more than 300 preeminent arenas, stadiums, conference facilities and doing arts venues all around the planet Audio via AEG Presents, which is devoted to all aspects of are living up to date new music performances, such as developing and endorsing global and regional concert tours, audio and specific gatherings and globe-renowned festivals this kind of as the Coachella Valley New music and Arts Pageant Actual Estate, which develops entire world-class venues, as very well as key sports activities and entertainment districts like Crypto.com Arena and L.A. Dwell, Mercedes Platz in Berlin and The O2 in London Sporting activities, as the world’s greatest operator of substantial-profile sporting events and athletics franchises which includes the LA Kings, LA Galaxy and Eisbären Berlin and Worldwide Partnerships, which oversees throughout the world income and servicing of sponsorships together with naming rights, quality seating and other strategic partnerships. Via its around the globe community of venues, portfolio of potent sports activities and songs makes and its integrated leisure districts, AEG entertains far more than 160 million company each year. More info about AEG can be observed at www.aegworldwide.com.
ABOUT DIGNITY Wellbeing Sports PARK
Dignity Wellness Sports activities Park is southern California’s house of planet-class competition and instruction services for beginner, Olympic, collegiate and professional athletes. Managed by AEG Services, the $150 million, privately financed facility was created by AEG on a 125-acre site on the campus of California Point out University, Dominguez Hills (CSUDH) in Carson, California. Dignity Health Athletics Park features an 8,000-seat tennis stadium, a 25,174-seat stadium for soccer, football and other athletic competitions and outside live shows a 2,000-seat facility for keep track of & industry and a 2,450-seat indoor Velodrome – the VELO Sporting activities Centre – for track cycling. Dignity Wellness Athletics Park is household to Major League Soccer’s LA Galaxy, the five-time MLS Cup Champions. Dignity Wellbeing Sports Park is also house of the United States Tennis Association’s (USTA) Substantial General performance Instruction Heart and the national team instruction headquarters for the U.S. Soccer Federation (USSF). For extra information and facts, please visit https://www.dignityhealthsportspark.com.
ABOUT THE LA GALAXY
The LA Galaxy are Significant League Soccer’s most profitable club. Primarily based in Carson, Calif. at Dignity Health and fitness Athletics Park, the Galaxy have received the MLS Cup a record 5 instances (2002, 2005, 2011, 2012, 2014), the MLS Supporters’ Defend four instances (1998, 2002, 2010, 2011) and the Lamar Hunt U.S. Open Cup two times (2001, 2005) considering the fact that their inception in 1996. Led by LA Galaxy Head Mentor Greg Vanney and President Chris Klein, the Galaxy are the premier club in MLS, with stars like Landon Donovan, David Beckham, Robbie Keane, Steven Gerrard, Giovani dos Santos, Zlatan Ibrahimović, Javier Hernandez and Cobi Jones representing LA around the team’s 26-several years in MLS. For a lot more information and facts on the LA Galaxy, visit www.lagalaxy.com.
Vice President, Communications AEG
AEG Worldwide Partnerships
Manager, Life style, Innovation & Regional Communications – Volkswagen of The united states, Inc.
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