Wholly owned by European automotive specialist Porsche Holding Salzburg (PHS), PHSAM will be representing the wholesale, marketing and aftersales for the Audi brand in the country.
Leading the PHSAM team are its two managing directors, Erik Winter and Kurt Leitner, who also hold the managing director positions at sister company Volkswagen Passenger Cars Malaysia (VPCM).
Together, Winter and Leitner played key roles in steering the success of the Volkswagen brand in Malaysia, including the expansion of its CKD product line-up.
Winter said the company was committed to the growth of the Audi brand in Malaysia.
“The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome.
“Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market.
“Our focus will be on strengthening the SUV, S line and quattro range, with electrification playing a major role in the Company’s future planned roadmap.
“With the strength of our team’s experience and backed by PHS’ global expertise, we are confident of
sustainable growth for the Audi brand,” he said.
The present product line-up includes a selection of sedans, sportbacks and SUVs such as the A5, A7, Q3, Q5 and Q8, and performance RS models.
Management processes are already in place, with other priorities being expanding aftersales services and strengthening the existing dealer network to achieve profitable growth.
Leitner said customer satisfaction is at the top priority of the the company’s list.
“We recognise the importance of a strong working relationship with our dealer partners to grow and reach our targets and enhance the ownership experience for our customers,” he said.
Audi cars purchased from July 1 will also be offered with three years free maintenance, five years unlimited mileage warranty and 5 years roadside assistance.
The Audi brand currently serves its customers and owners via Audi Centres located in Juru and Glenmarie, and an authorised Service Centre in Ipoh.
The Audi Centre in Setia Alam will resume operations on Aug 1.
Porsche Holding Salzburg is part of Volkswagen Group and one of the largest and most successful automotive distributors in Europe.
The Salzburg-based company (Austria) was founded in 1947 and operates today in 29 markets in Europe, China, Japan, South America and Southeast Asia.